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Search engine optimization (SEO) used to be the Wild West. Ten or fifteen years ago, digital marketing strategies were often about volume over value. If
February 17, 2026
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Search engine optimization (SEO) used to be the Wild West. Ten or fifteen years ago, digital marketing strategies were often about volume over value. If
Search engines reward websites that earn genuine endorsements from other sites. These endorsements come in the form of backlinks—connections that signal trust, authority, and relevance
