SanMo uses a series of proven tactics to ensure that your brand is consistently monitored and managed:
Clear goals and objectives: We collaborate with you to determine what success looks like and the essential metrics to monitor.
Key Performance Indicators (KPIs): To assess performance, we select the most significant KPIs, such as engagement rates, sentiment ratings, and brand mentions.
Manual and Automated Tools: We successfully combine human oversight and automation to track mentions and assess platform sentiment.
Regular Analysis: Our team conducts ongoing data analysis to find insights and trends that can help you optimize your brand’s reputation strategy.